Ghostwriting is no longer limited to writing books for celebrities and professionals. If you can write in others’ voices, you can expand your editorial business by writing their blog posts. Best of all, ghosting blog posts is steady and long-term, providing a nice monthly income base.
Why will people pay you to write their blog content for them?
Because they are busy – but they have to have a blog. In the recent past, businesses and professionals distributed flyers and brochures to become known. Today they get noticed via blog posts. The problem: Blogging takes time, which harried executives soon discover.
Example: A ghostwriter we quoted in our May issue of Freelance Writer’s Report (FWR), covers the entertainment field. A producer with a busy life approached her and asked if she could write her (the producer’s) blog posts as “her.” So the ghost blogger interviews the named blogger as she would a source for any other article, then turns it into a blog post in the producer’s voice.
Most business blogs need a post written at least weekly; some two to three times a week.
So where do you find these blog ghosting gigs?
- Current and recent clients – Contact anyone you’ve done work for in the past year, after you’ve checked their website(s) and blogs so you know how you can help them. Tell them you’re now offering blog ghostwriting services, and you’d like to talk with them about how you can save so-and-so time. If they do not have a blog – or have one with only intermittent posts, you can discuss the benefits of a regularly posted blog in the owner’s or other key person’s name.
- Referrals – As you communicate and network with clients and prospects, mention that you do blog ghosting – ask them if they know of anyone who could use help with their blog.
- Beef up your profiles and signatures – Revisit all your social media profiles, especially LinkedIn, Twitter, and Facebook fan pages. Add blog ghosting to each profile. Also add it to any website bios, whether your own website or writing-related sites, such as Writers-Editors Network. Look at the signatures you’re using in your emails. Be sure each one mentions “Ghost Blogger” or something similar – you want people to notice and ask you about it.
- Get social – Visit appropriate LinkedIn, Facebook, and other groups – those where potential blogging clients are apt to visit – and reply to others’ posts about writing, blogging, marketing, saving time. You likely won’t be able to blatantly promote your service, but you can always include, “from my experience as a ghost blogger …” and so on. Being out there and on people’s minds will help you plant the idea seed, and get the job when it comes up.Oh, you don’t have any experience ghosting a blog yet? Surely you know someone who has a small local business or practice who would benefit from a blog, but doesn’t have one yet. Or you’re a member of a local nonprofit group that has a small website – but no blog and could use one “ghosted” for the president (or even the mascot). Certainly, you wouldn’t want to continue doing these for free forever – but if the person you’re ghosting for understands it’s a term-limited offer to help you get “credits” and to let them test the blog waters to see if it’s worth their time or money later, that person will recognize it as a win-win situation.
- Concentrate in your writing specialty – If you do most of your writing in a particular field – for example, health or medical, pets, food & drink, or gardening, visit the websites of businesses and professionals in that field – especially those targeting consumers. How many have blogs that speak to those consumers? For example, does the dentist blog about mouth care and dental health issues? Does the dog groomer blog about puppy training or seasonal pet needs? Does the restaurant blog about seasonal food trends or healthy eating away from home or what’s on the menu this week? Does the lawn care outfit blog about keeping a lawn green during the summer heat? If they don’t, find out why. They likely understand the value to their business, but they simply don’t have the time.
- Build an email list – On your website or blog or Facebook page, offer a PDF booklet on how blogging has helped small businesses and professionals establish themselves as experts in their fields and, thus, build their businesses – including tips on how to blog better. In exchange for their email addresses, you will email them the PDF booklet. You can then use that email list to keep connected, sending out ideas and news about small business blogging as you come across it. You don’t have to “sell” – just give them great info. When they’re ready, they’ll come back to you. You don’t even have to pay for the email autoresponder; research the free services available.
Look over the six ideas above and pick one to test. The clients and the blogs are out there to be written. It’s now your job to hunt down one or two to provide some regular freelance income.
Have you ever “ghosted” a blog post for a client – or a friend, relative, or nonprofit? Have you filled in on a short-term basis? Or have you had – or do you have – regular blog ghosting gigs? You probably can’t get too specific, but please do share your experiences in a general way.