6 Ways to Find Blog Ghostwriting Gigs

Ghostwriting is no longer limited to writing books for celebrities and professionals. If you can write in others’ voices, you can expand your editorial business by writing their blog posts. Best of all, ghosting blog posts is steady and long-term, providing a nice monthly income base.

Image courtesy creepyhalloweenimages http://www.flickr.com/

Image courtesy creepyhalloweenimages http://www.flickr.com/

 

Why will people pay you to write their blog content for them?

Because they are busy – but they have to have a blog. In the recent past, businesses and professionals distributed flyers and brochures to become known. Today they get noticed via blog posts. The problem: Blogging takes time, which harried executives soon discover.

Example: A ghostwriter we quoted in our May issue of Freelance Writer’s Report (FWR), covers the entertainment field. A producer with a busy life approached her and asked if she could write her (the producer’s) blog posts as “her.” So the ghost blogger interviews the named blogger as she would a source for any other article, then turns it into a blog post in the producer’s voice.

Most business blogs need a post written at least weekly; some two to three times a week.

So where do you find these blog ghosting gigs?

  • Current and recent clients – Contact anyone you’ve done work for in the past year, after you’ve checked their website(s) and blogs so you know how you can help them. Tell them you’re now offering blog ghostwriting services, and you’d like to talk with them about how you can save so-and-so time. If they do not have a blog – or have one with only intermittent posts, you can discuss the benefits of a regularly posted blog in the owner’s or other key person’s name.
  • Referrals – As you communicate and network with clients and prospects, mention that you do blog ghosting – ask them if they know of anyone who could use help with their blog.
  • Beef up your profiles and signatures – Revisit all your social media profiles, especially LinkedIn, Twitter, and Facebook fan pages. Add blog ghosting to each profile. Also add it to any website bios, whether your own website or writing-related sites, such as Writers-Editors Network. Look at the signatures you’re using in your emails. Be sure each one mentions “Ghost Blogger” or something similar – you want people to notice and ask you about it.
  • Get social – Visit appropriate LinkedIn, Facebook, and other groups – those where potential blogging clients are apt to visit – and reply to others’ posts about writing, blogging, marketing, saving time. You likely won’t be able to blatantly promote your service, but you can always include, “from my experience as a ghost blogger …” and so on. Being out there and on people’s minds will help you plant the idea seed, and get the job when it comes up.Oh, you don’t have any experience ghosting a blog yet? Surely you know someone who has a small local business or practice who would benefit from a blog, but doesn’t have one yet. Or you’re a member of a local nonprofit group that has a small website – but no blog and could use one “ghosted” for the president (or even the mascot). Certainly, you wouldn’t want to continue doing these for free forever – but if the person you’re ghosting for understands it’s a term-limited offer to help you get “credits” and to let them test the blog waters to see if it’s worth their time or money later, that person will recognize it as a win-win situation.
  • Concentrate in your writing specialty – If you do most of your writing in a particular field – for example, health or medical, pets, food & drink, or gardening, visit the websites of businesses and professionals in that field – especially those targeting consumers. How many have blogs that speak to those consumers? For example, does the dentist blog about mouth care and dental health issues? Does the dog groomer blog about puppy training or seasonal pet needs? Does the restaurant blog about seasonal food trends or healthy eating away from home or what’s on the menu this week? Does the lawn care outfit blog about keeping a lawn green during the summer heat? If they don’t, find out why. They likely understand the value to their business, but they simply don’t have the time.
  • Build an email list – On your website or blog or Facebook page, offer a PDF booklet on how blogging has helped small businesses and professionals establish themselves as experts in their fields and, thus, build their businesses – including tips on how to blog better. In exchange for their email addresses, you will email them the PDF booklet. You can then use that email list to keep connected, sending out ideas and news about small business blogging as you come across it. You don’t have to “sell” – just give them great info. When they’re ready, they’ll come back to you. You don’t even have to pay for the email autoresponder; research the free services available.

Look over the six ideas above and pick one to test. The clients and the blogs are out there to be written. It’s now your job to hunt down one or two to provide some regular freelance income.

Have you ever “ghosted” a blog post for a client – or a friend, relative, or nonprofit? Have you filled in on a short-term basis? Or have you had – or do you have – regular blog ghosting gigs? You probably can’t get too specific, but please do share your experiences in a general way.

About Dana K Cassell

Hi, and welcome to our Network. I'm Dana Cassell and am the one writing most of the posts on this blog. I've been in this writing/editing business for way longer than I care to admit. My goal here is to provide you with useful insights from our professional members and from my own experience - to help you achieve your own success, grow your editorial business, and publish successful and worthy books,

Comments

  1. You’ve raised some fantastic points here, that would serve as a great point of reference for those looking to branch out into the world of ghost writing.

  2. Can’t really answer that properly… it’s like asking for evidence for magazine readership. It’s all case-by-case. Some magazines will have a larger pool of potential readers than others, depending on subject matter; whether they can tap their respective markets, different story altogether. Some magazines have a high rate of readership, some are so badly written and managed, they’ll never get readers regardless of market conditions.

    But back to blogs. A few hundred million of them out there now. Yeah, in the _millions of hundreds_. More meaningful to fine tune the numbers down to types of blogs (microblogs, personal blogs, corporate/organizational blogs, etc.) and even genre, but I think it safe to say that the numbers for each regardless are pretty gosh-darned huge. Even governments have officially acknowledged that blogs influence elections and the political atmosphere.

    Want to have fun? Here, dig through all the data and links mentioned in Wikipedia:

    http://en.wikipedia.org/wiki/Blog

    Enjoy!

  3. Michael, was the prospect asking generally? Or how to get evidence for a specific blog? Generally, you might Google the type of business/profession + blog + case histories OR statistics etc. I did a general search for “blogging helps local business” (without the quotes) and brought up these results: http://bit.ly/1aIyhXc — among them was an About article, “What a Blog Can Do For Your Small Business” at http://bit.ly/eIBH5, which has a list of resources. As for a blog’s specific numbers, the blogger (or his/her tech person) can install Google Analytics – http://www.google.com/analytics/ – it’s free. Hope this was in the neighborhood of what you needed. Perhaps someone else can chime in?

    • Michael Wolff says:

      thanks for info Dana. Prospect was asking to decide whether he should spend time writing his own blog on a specialized business issue.

  4. Michael Wolff says:

    A prospect asked me for any evidence of readership (i.e, numbers,percentages) for blogs. What can I tell him? thanks

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