Content makes the Web world go round. Content is what drives interest, engagement and profits when it comes to any online marketing effort. Business clients look to freelancers to suggest and provide the elements that go into quality content – from words to images to video.
By putting on your editorial consultant’s hat, you can show your client how to repurpose their content in order to save money while boosting their brand or message. Then you can either do the repurposing for them – or team with other creative talents to offer a total package.
What is content repurposing? As the name implies, it is the process of taking original content and transforming into new content without the effort of brand new creation.